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As part of its Marketing design team from 1990 to 1999, I helped Packard Bell NEC become one of the top PC manufacturers of the 1990's. These samples showcase my design and copywriting work. (Adobe Acrobat reader required)
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Product Data SheetFor a typical product launch, dozens of models would be introduced, each requiring a data sheet for customers to read and take home. I devised this pocket-sized folding brochure to fit in a holder attatched to the PC monitor. By dividing the information into panels, I was able to cut pre-press costs and simplify the project.
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Point-of-Purchase DisplayPackard Bell NEC often liked to call shoppers' attention to special product features, but cramped retail locations did not offer much room. This three-paneled standing sign could fit between monitors and display six distinct messages.
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