At Packard Bell, I wrote copy for point-of-purchase materials as well as designing them. These samples highlight my copywriting work in other formats. (Adobe Acrobat reader required)

	Magazine Advertisement Packard Bell rarely advertised in magazines, but in 1996, looking to add luster to a high-performance computer line, they asked me to create this piece detailing its advanced features (such as 16 MB memory and 28 Kbps modems--remember, this was 1996). As well as writing the copy, I designed the ad and supervised product photography. Since I got a generous budget and the freedom to create from scratch, this is one of my favorite pieces. 127 KB
	In-box Advertisement More often, copywriters are asked to hit specific copy points in a limited space, and cautioned not to spend too much money. This two-page mini-ad, about 3 by 5 inches, was included with the video of "Home Alone 3" to promote Packard Bell's "family friendly" features. I built the copy around a photograph that Packard Bell had already staged for another purpose, which held costs down. 70 KB
	Sports Program Advertisement Then there are the assignments with no copy points and no budget. Packard Bell's support department, headquartered in Utah, was sponsoring a scholarship program along with the local NHL hockey team and asked me to create an ad promoting it. An unusual image in a stock photography collection sparked this headline: "To help students reach their goals, we’re putting a little money on ice." 48 KB
	Sales Brochure for Pet-Sitting Service I was probably biased, but I put a lot of effort into this brochure for my father's pet-sitting service. The large headline provided strong eye appeal in display locations, and I created cartoon illustrations to highlight key selling points. Dad ran the business successfully for many years and sold it for a nice profit afterward, I'm happy to say. 275  KB